Monday, 6 January 2014

Latest News: About SCM Ltd

Son Christian Media Ltd is Britain’s leading mainstream faith publisher.

In addition to our social media platform THE SON , we publish print titles called SORTED magazine and Liberti magazine, which are distributed nationally via WHSmith and all good newsagents and in 15 other countries globally. Sorted magazine, which is aimed primarily at Christian men, has doubled its circulation in the past year from 20,000 to 40,000.

Created by editor Steve Legg and publisher Duncan Williams after seeing a gap in the market for a magazine that “stimulate[s] the mind rather than the libido” and set about creating something “more mature, upbeat and wholesome” for the men’s market.

Steve says: “It’s something for men to identify with in a positive way. We have a huge number of subscribers in the Armed Forces and the Royal Navy distribute the magazine in all their mess halls. Having spoke to chaplaincies, while troops are away they can become very isolated and have no Christian reading material beyond the Bible. Sorted is accessible and real to them. With film reviews and things like that, it lets them know what’s going on in the secular world.”

The content regularly includes celebrity interviews, past stars have included Will Smith, Steve Carrell, Denzel Washington and Michael Caine. As well as finance, sport, faith, fitness, mentoring, gadgets and more.

Duncan Williams says: “Sorted has been an encouraging success, as has our lifestyle title for women, Liberti magazine. The popularity of these two titles has been a real sign that there is a growing readership, male and female and of various ages, that appreciates contemporary Christian publications. I think demand has risen following the hacking scandal to have genuinely positive, trustworthy and ethical reporting, and Christian media provides that.

“We ask fundamental questions – we ask about faith or lack of it, which gives an interesting angle rather than tapping around celebrity gossip. When David Frost asked Tony Blair ‘Do you pray?’ it completely flummoxed him. By asking that question to celebrities you get some interesting reactions, and it’s been really rewarding to find a different angle to the usual salacious gossip offered by the tabloids.”

For more details visit: WWW.THE-SON.CO.UK



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